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Real Estate Technology NexusRealty (Real Estate, UAE) UAE 4 months

PropTech CRM and Property Portal for Dubai Real Estate Agency

NexusRealty, a Dubai-based real estate agency with 60 agents, managed leads from 5 different portals (Property Finder, Bayut, Dubizzle, Rightmove, and website) in separate Excel files per agent.

4 min (from 6 hrs)
Lead response time
34% improvement
Lead-to-meeting conversion
100% (from 0%)
Agent utilisation visibility
1 click (from 45 min)
Portal listing update time
68%
WhatsApp response rate
2.8x increase
Deals closed per agent (monthly)

The Challenge

NexusRealty, a Dubai-based real estate agency with 60 agents, managed leads from 5 different portals (Property Finder, Bayut, Dubizzle, Rightmove, and website) in separate Excel files per agent. Lead response time averaged 6 hours. Agent performance was invisible to management. Listing management required manual updates across all 5 portals separately.

Our Solution

Canny built a unified PropTech CRM aggregating leads from all portals, with automated lead assignment, agent performance dashboards, a custom property listing portal with DLD integration, and WhatsApp automation for instant lead follow-up.

Technical Architecture

Next.js frontend and React Native mobile app

Node.js API with PostgreSQL

Custom web scrapers + official portal APIs for lead aggregation

WhatsApp Business API (Gupshup) for automated lead follow-up

Dubai Land Department (DLD) REST API for ownership verification

Google Maps API for property map search

Technologies Used

Next.jsReact NativeNode.jsPostgreSQLWhatsApp Business APIDLD APIGoogle MapsAWS

Project Timeline

1

Lead Aggregation and CRM Core

6 weeks
  • Property Finder, Bayut, Dubizzle API integrations
  • Lead deduplication engine (same lead from multiple portals)
  • Automated round-robin lead assignment by agent availability
  • WhatsApp Business API instant response (< 30 second acknowledgement)
  • Deal pipeline with Dubai-specific stages (viewing, offer, MOU, transfer)
2

Property Portal and DLD Integration

6 weeks
  • Custom property listing portal with map search
  • DLD ownership verification for listed properties
  • One-click listing sync to all external portals via APIs
  • Virtual tour embedding (Matterport)
  • AED pricing with RERA-compliant disclosure fields
3

Analytics and Mobile App

4 weeks
  • Agent performance dashboard (leads, viewings, conversions, commissions)
  • Management analytics (pipeline value, agent rankings, source ROI)
  • React Native mobile app for agents
  • Push notifications for new leads and follow-up reminders
  • Team training and go-live

“Within 3 months of going live, our conversion from lead to viewing appointment increased by 34% — purely because of the 4-minute WhatsApp response time. Buyers in Dubai will go with whoever responds first. We now do.”

— Sara Al-Rashidi, Managing Director — NexusRealty

Long-Term Impact & ROI

NexusRealty reduced marketing cost per deal by 44% (same lead volume, more conversions), eliminated 3 admin roles that manually updated portal listings, and used the platform to win a property developer exclusive mandate requiring digital lead management capability.

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