How much does it cost to build an OTT platform like Netflix or Hotstar?

A Netflix-scale platform costs tens of millions. An OTT MVP for a regional content brand — web + mobile app, 1,000 users, subscription billing, basic DRM — starts at $45,000–$80,000. A full multi-device OTT platform with advanced recommendation, ad insertion, and analytics runs $120,000–$250,000.

Do you build WhatsApp channels and social media automation for media companies?

Yes. We build automated content distribution to WhatsApp Channels, Telegram, and social platforms with scheduling, A/B testing, and performance analytics. Media companies use this to grow subscriber bases and drive traffic to owned OTT platforms.

Can you build a YouTube competitor or video-sharing platform?

Yes. We have built video-sharing platforms using open-source infrastructure (PeerTube, Cloudflare Stream, AWS MediaConvert) with upload, transcoding, adaptive streaming, comments, monetisation, and creator dashboards. Costs start at $60,000 for a focused MVP.

Home/Industries/Media & Entertainment

🎬OTT Platforms, Streaming Infrastructure & AdTech

Media & Entertainment Technology Development Company India

Custom OTT platforms, content management systems, streaming infrastructure, and media tech software development from India. AI-powered content recommendation, metadata management, and AdTech. Free consultation.

2.8x

Content engagement per session

45%

Subscription churn reduction

99.9%

Streaming uptime SLA

4M+

Monthly active viewers

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Common Media & Entertainment Technology Challenges

These are the exact problems media & entertainment businesses tell us when they first reach out.

High OTT platform build costs eating into content budget

Manual content metadata and rights management processes

Poor video streaming performance across geographies

No personalisation engine for content discovery

Fragmented ad inventory management across digital channels

Slow content publishing workflow from acquisition to streaming

Our Media & Entertainment Software Solutions

Custom-built for media & entertainment businesses. No off-the-shelf compromises.

OTT Streaming Platform

End-to-end OTT platform with adaptive bitrate streaming (HLS/DASH), DRM (Widevine, FairPlay), multi-device apps, and subscription management.

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Content Management System (CMS)

Media-specific CMS with video ingest, transcoding, metadata management, rights management, and multi-channel publishing.

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AI Content Recommendation

Collaborative filtering and deep learning recommendation engine increasing content consumption per user by 30–50%.

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AdTech Platform

Programmatic advertising infrastructure including SSP, DSP, ad server, and audience data management platform (DMP) for publishers.

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Creator Economy Platform

Fan monetisation platform with subscriptions, tipping, exclusive content, NFT-gated access, and creator analytics.

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Media AI Automation

AI-powered content tagging, subtitle generation, content moderation, clip generation, and metadata enrichment for media libraries.

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Why Canny Technologies for Media & Entertainment Software?

Who we are: Canny Technologies is a software development company headquartered in Bangalore, India, founded in 2019. We are a team of 50+ engineers specialising in AI automation, custom enterprise software, SaaS platforms, CRM systems, and ERP development for media & entertainment businesses in the USA, UK, UAE, Singapore, Australia, and India.

What we build for Media & Entertainment: OTT Streaming Platform, Content Management System (CMS), AI Content Recommendation, AdTech Platform, Creator Economy Platform, Media AI Automation.

Who we work with: We partner with media & entertainment companies ranging from funded startups to mid-enterprise organisations. Our clients typically have 20–500 employees and are investing $8,000–$150,000 in digital transformation initiatives.

How we work: 2-week sprints, daily standups, weekly demos. Fixed-price or time-and-materials contracts. Full code ownership transferred to you at delivery. 90-day defect warranty on all production deployments.

Cost guide: Projects start at $8,000 for a focused single-module build. A comprehensive media & entertainment platform with multiple modules typically runs $40,000–$150,000 over 4–9 months. We provide fixed-price proposals within 48 hours of a discovery call.